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P Zero won the Auto Bild Sportscars test

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Milan, March 25, 2019 – The new P Zero tyre has seen off its toughest opposition. Pirelli’s flagship tyre has claimed first place in a test organised by respected German magazine Auto Bild, which carried out a comparative test of 11 tyres for its Auto Bild Sportscars publication – all of which were vying for the accolade of best summer tyre. The size chosen by the German journalists to test was 245/45 R18, the fitment from which Pirelli identifies top of the range equipment. This is the market sector that the Italian firm is focussing on most. The car used for the German test was the BMW 530d: a sports saloon that can put out 265 horsepower and 620 Nm of torque.

There was a series of objective tests involving handling, a steering pad, wet and dry braking, rolling resistance, noise, and aquaplaning. In the categories where safety was a priority, the new P Zero was judged to be the best of the lot. It received the highest score in the steering pad tests and in both wet and dry braking. These tests all assess how much safety the tyres can offer the driver. In terms of sports performance, the Pirelli P Zero was also the best tyre when it came to handling – both in the wet and the dry – in an exacting test that was measured by lap times against the clock.

The magazine’s final verdict reported: “The test winner had no weak points. Excellent handling both in the wet and the dry, very good balance, precise response from the steering with exemplary feedback, reduced braking distances both in the wet and the dry, and a good margin of safety in terms of aquaplaning.”

As well as being a brand, P Zero is also a symbol: the most recognised tyre among performance car enthusiasts, opening up a world of technology, passion and exclusivity. At the 2019 Geneva Motor Show, Pirelli’s most sporting family was enriched by some new arrivals, lending further substance to Pirelli’s tailor made strategy. Whether the customer is an individual driver or a manufacturer, Pirelli creates personalised solutions for all the most important cars in the prestige and premium sectors, for every specific need. And now also with the winter performance brought by P Zero Winter, the intelligence of sensors for track days thanks to Track Adrenaline, technology for electric supercars identified by the Elect marking, and the exclusive personalisation offered by the P Zero Color Edition range. All of this guaranteed by the quality synonymous with the P Zero brand – as seen in this latest German test, with stopwatch in hand.

2019 Australian Grand Prix – Race

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Melbourne, March 17, 2019 – Mercedes driver Valtteri Bottas commandingly won the Australian Grand Prix, with a one-stop strategy that was in line with our prediction: going from the soft tyre to the medium on lap 23. This same basic idea was used by the top four, however the timing of the pit stops varied, with Lewis Hamilton (Mercedes) and Sebastian Vettel (Ferrari) both stopping much earlier than their team mates in a strategic battle.



• The first major player to make a pit stop was Vettel, trying an undercut. This prompted Mercedes to cover him by pitting Hamilton a lap later.

• Bottas then stayed out longer, stretching his lead over his team mate.

• The final driver of the top four to make a stop was Red Bull’s Max Verstappen on lap 26: a strategy that helped him to a podium from fourth on the grid.

• The first driver to claim an extra point for fastest lap was Valtteri Bottas, who went fastest with the medium on the penultimate lap, also beating last year’s fastest lap.

• All the drivers made just one stop apart from Williams: George Russell made two and Robert Kubica made three.



• HARD C2: With a track that was more rubbered-in and warmer temperatures today (44 degrees centigrade on track, 24 degrees ambient) this turned out to be a very effective race tyre, especially for long stints, with low degradation.

• MEDIUM C3: Although Friday’s data suggested that this was the best tyre for the second stint, it was hard to choose between the medium and the hard on race day (Ferrari, for example, put one car on each during the second stint). Many drivers completed stints of more than 40 laps on this compound.

• SOFT C4: Most drivers started the race on this compound. However the stint lengths varied quite widely. This extra potential for tactical variation is one of the advantages of this year’s more durable tyres.


“All three compounds stood up well to the particular demands of Albert Park and they were all used extensively. We saw an interesting variation in strategy, with drivers using different tyres for different stint lengths, and – for those further down the grid – alternative strategies to make their way up the field. Our aim this year was to provide compounds that enabled drivers to push from start to finish of every stint. The fact that Bottas set the fastest race lap of Albert Park right at the end of the grand prix, in a close fight for the extra point with Verstappen, highlights how this objective has been achieved.”

Michelin Maintains Position as World’s Most Valuable Tyre Brand

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Michelin has defended its title as the world’s most valuable tyre brand despite a nine per cent decrease in brand value to US$7.2 billion, according to the latest report by independent brand valuation and strategy consultancy, Brand Finance.

In addition to calculating overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

Michelin also retained its title as the world’s strongest tyre brand with a Brand Strength Index (BSI) score of 86.30 out of 100 and a rating of AAA.

Michelin is the only brand in the ranking to score a AAA rating and its BSI is well clear of second ranked Bridgestone, with a BSI of 78.10 out of 100.  

Tyre sector suffers reports that over the last year, the tyre sector has suffered significantly in the rankings, with seven out of ten tyre brands losing in brand value, notably: Continental (brand value down 28 per cent to US3.4 billion), Goodyear (down 10 per cent to US$1.9 billion) and Hankook (down eight per cent to US$1.5 billion).

According to, this trend can be attributed to market uncertainties and a drastic change in customer demands. China, the world’s biggest car maker, has experienced a sharp downturn in car sales, which saw a decline in 2018 for the first time in 20 years.

Additionally, it appears consumer behaviour has shifted, with more customers favouring retreading as opposed to new purchases.

The imposing threat of American restrictions on foreign competitors is also a matter of concern, as the industry prepares itself for President Trump’s proposed 25 per cent tariffs.

Alex Haigh, director, Brand Finance commented: “Brands in the replacement auto-parts industry – from tyre component makers to local garages – are bracing themselves for President Trump’s tariffs on imported Chinese materials and goods. Hefty levies have already amplified the costs of steel and aluminium products, and more tariffs could affect a whole range of other items these companies develop and sell. The bulk of this will be felt in the year ahead by those deadlines in tyres, rear-view mirrors and windshield wipers.”

Pirelli bucks the trend

Italy’s Pirelli bucked the trend with its brand value increasing six per cent to US$1.6 billion. reports that Pirelli’s strong performance was driven by its commitment to diversification and efforts to differentiate its brand from competitors.  

Brand Finance defines brand value as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.


SEAT Chooses Bridgestone Tyres to Equip New Minimó Concept Car

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Bridgestone has been chosen by SEAT as the preferred tyre partner to equip its new Minimó electric concept car.

The SEAT Minimó concept sits on specially designed tyres that apply Bridgestone’s ologic technology, while also anticipating the design lines of a tyre oriented towards micro-mobility and CASE (Connected Autonomous Share Electric) vehicles.

The SEAT Minimó is a small two-passenger, all-electric vehicle equipment with 5G technology. The concept car comes with an innovative battery swap system, where the battery can be swapped with a fresh pack in a matter of seconds, and offers a range of more than 100km on a single charge.

Minimó is engineered to adapt to the mobility platforms that will shape the future of city driving. According to Bridgestone, the many challenges of urban mobility – increasingly stringent emission regulations; restricted access to certain urban areas; and heavily congested roads – are all addressed by the concept car.

Bridgestone, leader in mobility solutions

With this collaboration addressing mobility’s most pressing challenges, Bridgestone states that it is moving further forwards on its journey from a premium tyre producer into a preferred leader in mobility solutions.

“New social, economic and technological megatrends are pushing the pace of change in our industry and the future of vehicles is connected, autonomous, shared and electric. At Bridgestone we are working to make the CASE concept a reality in cities and on roads, collaborating with models like the Minimó that SEAT now presents,” Mark Tejedor, Vice President Original Equipment Bridgestone EMEA explained.

We have in our team brilliant chemists and engineers and invested almost €800 million last year in R&D. As the digital revolution inspires new forms of mobility, we want to harness our expertise to the benefit of our customers to give them a real competitive advantage.”

According to Bridgestone, is it SEAT’s number one tyre provider, with multiple models equipped with Bridgestone tyres as original equipment and this latest collaboration reinforcing the relationship.


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