JAX Tyres & Auto specialises in the sales and service of tyres, wheels, brakes and suspension. The company operates through more than 90 franchised stores across Australia.
Stocking popular and globally recognised tyre brands allows for the best customer choice at JAX. The range caters to all budgets and includes BFGoodrich, Bridgestone, Continental, Dunlop, Goodyear, Hankook, Michelin, Pirelli and Venom.
Brief history of JAX
Founded in 1949 when the very first JAX store was opened in Sydney, 37 years later JAX expanded its services from a tyre and wheel focused company to include brakes and suspension servicing.
In 1995 Quick Fit Tyres was created and initially had a strong presence in Queensland before expanding into Victoria. Then in early 2005, JAX Tyres joined forces with Quick Fit to form a tyre retailing powerhouse, one that has since earned a reputation as the most respected and professional tyre retailer in the country. Company growth is strong year-on-year, offering good returns for its privately-owned run stores. Company was rebanded as JAX Tyres & Auto in 2020 to signal our core business functions.
JAX Tyres & Auto Today
JAX Tyres & Auto employs more than 1,000 people. It serves more than 700,000 customers every year and provides them with the best tyre brands, advice, service and price.
JAX Tyres & Auto have a continuous focus on and dedication to Customer Experience. Striving for and achieving year on year growth through a customer-first growth strategy supported through a premium retailing proposition.
JAX Tyres & Auto has consistently demonstrated excellence in customer experience, receiving the 2020 CX Awards for CX Leader of the Year and Best CX Transformation. In 2022, JAX made history by becoming the first business to secure the Best CX Transformation award twice, showcasing a steadfast commitment to continual improvement in customer experience.
Continuing in 2023, JAX claimed the major award of CX of the Year - Medium to Large at the Retailer Awards, positioned against competitors from diverse retail sectors.
These achievements underscore JAX Tyres & Auto's dedication to providing an exceptional customer experience, solidifying our position as a leader not only in the automotive industry but as an outstanding all round retailer.
JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT which encompasses digital deployment to stores and consumers from the central source of data. The most notable components being Touchpoint digital point of sale, enabling customers to ‘virtually fit’ wheel options to their vehicle and JAXOnline. This industry first B2B / B2C e-Commerce platform operates 24/7/365, allowing customers to research, buy, pay and book online. Or more traditionally, to research, phone and drive in.
By offering a balanced product mix, a network of strategically positioned outlets and experienced and motivated staff, JAX Tyres & Auto has earned its first-class reputation for premium product, service and highly competitive pricing.
