April 16, 2019 |
Hankook Tyre Wins Red Dot Award for New Ventus S1 evo 3
Hankook Tyre’s Ventus S1 evo 3 (K127) tyre has been awarded a Red Dot Award: Product Design 2019, an award for high design quality.
The Ventus S1 evo 3 (K127) is a new UHP flagship tyre that, according to Hankook, provides top-notch dry and wet handling performance as well as comfort. Highly stiff outside shoulder and in-outside dual pitch reduce noise and enhance performance in wet and dry surfaces.
According to Hankook, the interlocking outside grooves assure wet grip and avoid hydroplaning on slick surfaces, while securing dry handling performance. However, high fuel-efficiency and safety are not lost in the excellent performance, making the Ventus S1 evo 3 an ideal choice for drivers who prioritise safety, mileage and outstanding handling stability.
“We are delighted to be honoured again at the Red Dot Design Award,” Hankook President and CEO, Hyun Bum Cho said.
“With the addition of Ventus S1 evo 3 this year, following previous year’s multiple wins from the Red Dot Award, Hankook Tyre will continue the journey to promote our excellence in product design and further strengthen our premium brand asset around the globe.”
Red Dot Award: Product Design, one of the world’s most prominent design awards, evaluates the design of some of the best products created every year. According to the motto “In search of good design and innovation”, winners of the Red Dot Award are selected based on comprehensive evaluation of high design quality including degree of innovation, functionality, durability and ecological compatibility.
This recent accolade joins a series of awards Hankook has received from the Red Dot Award including for its studless winter tyre I FIT in 2017, its futuristic concept tyre Dyna SYNC in 2016, and a “Best of the Best” for its Boostrac concept tyre in 2015.
