December 23, 2011 | Michelin
Rugged-looking, long-wearing 4×4 tyres built tough enough for work or play
Designed to take drivers to their next adventure, BFGoodrich Tyres introduces the Rugged Terrain T/A® tyre, the newest entry in BFGoodrich Tyres’ broad 4×4 and SUV tyre line-up.
The BFGoodrich Rugged Terrain T/A tyre is designed for 4×4 and sport utility vehicle drivers and offers an aggressive off-road looks combined with low rolling resistance, reduced noise and all season traction.
“At BFGoodrich Tyres, our goal is to create quality products that appeal to every kind of driver,” said Oliver Biggart, Marketing and Communications Manager.
“The BFGoodrich Rugged Terrain T/A tyre fits distinctly between the Long Trail T/A Tour tyre, which is designed primarily for on-road driving, and the All-Terrain T/A KO tyre, which can go as far off-road as you want.
“The Rugged Terrain T/A tyre is for drivers who want a versatile tyre to perform during the work week as well as on a weekend adventure.”
Years of development went into the design of the Rugged Terrain T/A tyre, with lessons learned from engineering sessions at a variety of proving grounds and tracks, hundreds of off-road races and closed testing sessions conducted with motorsports teams.
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