JAX Tyres & Auto Orange has marked a significant milestone, fitting the four millionth Bridgestone Dueler A/T 697 tyre to Orange local Mitch King’s Ford Ranger, reinforcing the tyre’s reputation for durability, extended wear life, and all-terrain performance. 

Mr King chose the Dueler A/T 697 for its well-balanced on-road and off-road characteristics, based on past experience. His Ranger originally came fitted with the tyre, and after briefly trying a mud-terrain option, he returned to the flagship Bridgestone all-terrain model as it better suited his lifestyle. This marks the second set of Dueler A/T 697s fitted to his vehicle. 

Ben Antoney, Franchisee at JAX Tyres & Auto Orange, says, “The Dueler A/T 697 continues to be a trusted choice among customers looking for a reliable and versatile 4x4 tyre. We’ve been recommending the Dueler A/T 697 for years because it delivers on durability, puncture resistance, and an exceptionally comfortable ride, whether on the highway or off-road, and we’re proud to be part of this milestone.”  

JAX Tyres & Auto Orange has been proudly serving the local community for 40 years, providing expert tyre fitting, servicing, and advice to ensure customers receive the best possible performance and safety from their vehicles.  

The team is committed to supporting local drivers with high-quality products and professional service, making them a trusted choice in the region. From a store perspective, hitting the four millionth Dueler A/T 697 sale is a testament to the tyre’s popularity and performance.  

Antoney added: “Bridgestone plays a vital role in our brand, providing customers with reliable, durable, and safe tyres across a diverse range. We rely on their commitment to quality and innovation to provide our customers with tyres that stand the test of time.” 

Bridgestone Australia’s Sales Director, Claudio Sodano, says, “This is an incredible milestone for Bridgestone’s range of Dueler 4x4 tyres and demonstrates the strength and durability of Bridgestone 4X4 products. Dueler A/T 697 has always been an impressive product, loved by repeat customers who have achieved up to 70, 80, or even 90 thousand kilometres on a set, and enjoying the versatility and comfort that it provides.”  

Since its launch in 2012, the Bridgestone Dueler A/T 697 has been a staple in the 4x4 tyre market. It offers exceptional wear life and off-road capability. Today, it is available exclusively in Light Truck (LT) construction, continuing to meet drivers' demands across Australia. 

About JAX Tyres & Auto

Founded in 1949, JAX Tyres & Auto is one of Australia’s most well-respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au