June 03, 2019 |
Michelin Announces Winners of 2019 Michelin Challenge Design Competition
Michelin has announced the winners of 2019 Michelin Challenge Design competition, recognising designers who addressed mobility solutions mega-cities might face in the year 2035.
Works by individuals and teams of designers from China, Colombia, Germany, India, Italy, South Korea, the United Kingdom and the United States were among the winners and finalists selected by a distinguished jury of the world’s top automotive designers and industry experts.
Created by Michelin in 2001 to encourage and recognise the global design community, Michelin Challenge Design has become one of the most prestigious design competitions, thanks in part to its jury members, who are often the advanced design leaders for major automakers.
This year’s theme, “Inspiring Mobility”, challenged the participants to design a mobility solution that will evoke a personal connection around joy, trust, security or freedom for users in Berlin, Mumbai, New York, São Paulo or Shanghai in 2035.
The winners are:
- First place: Jintae Tak, Minseok Choi, Doohee Lee and Joonyong Lee of Seoul, South Kora, for design entry “Depot” (https://www.michelinchallengedesign.com/the-challenge-archives/2019-inspiring-mobility/2019-showcase-of-selected-entrants/depot-by-tak-choi-lee-lee-south-korea/)
- Second place: Robert Crick on London, United Kingdom, for design entry “Renault Fold” (https://www.michelinchallengedesign.com/the-challenge-archives/2019-inspiring-mobility/2019-showcase-of-selected-entrants/renault-fold-by-robert-crick-united-kingdom/)
- Third place: Junghyun Kim and Hanum Jeong of Seoul, South Korea, for design entry “Volvo Intersection” (https://www.michelinchallengedesign.com/the-challenge-archives/2019-inspiring-mobility/2019-showcase-of-selected-entrants/volvo-intersection-by-junghyun-kim-hanum-jeong-south-korea/)
The three winning designs and 12 finalists were chosen by the jury from more than 1,500 entrants representing 71 countries
Representatives from the first-, second- and third-place winners are invited as guests at the “Movin’On Summit”, the premier global sustainable mobility event held in Montreal. The winners and their designs will be recognised during a private reception and awards ceremony at Moving’On. Winners will also participate in a private portfolio review with members of the jury.
“The discussion that we are hearing in the mobility sector is primarily around technology. We wanted to use Michelin Challenge Design as a catalyst - a way to get to the root emotion and core question that we want that technology to answer. This is a very underserved part of the mobility discussion,” Ben Ebel, lead user experience designer, Michelin North America, and chairman of Michelin Challenge Design said.
“We’ve forgotten about the journey. Whenever we talk about mobility, it’s all about efficiency and movement. Whether it be people or boxes. In fact, a lot of multimodal systems don’t differentiate between these two. What we are seeing here, in these entries, is a different vision that forces you to humanise the experience,” Ebel concluded.
This year, the jury and program managers created a new recognition for design sketch, to promote the importance of sketches in the ideation process of mobility design, with Alberic Cheavallier of Nantest, France, chosen for the design entry, “Breathe”
“Michelin Challenge Design is the most important global design competition for emerging young talent. One of the most exciting things about Challenge Design is that we get entries from all over the world, so it gives us a very unique lens into different cultures, places and geographies. The solutions presented in this program approached the mobility and transportation environment through the lens of what makes it a human experience, with focus on freedom, trust, security and especially joy,” Steward Reed, Art Centre College of Design in California and Michelin Challenge Design jury chairman said.
In the past 19 years, Michelin Challenge Design has received more than 14,000 entries from 134 countries.
Further information and images of the winning entries from the 2019 competition are available at www.michelinchallengedesign.com.
Source: http://michelinmedia.com/pages/blog/detail/article/c0/a855/
