This month, JAX Tyres & Auto Toowoomba franchise owners, Steve and Jenni Berlin, are proudly celebrating 15 years of delivering trusted automotive and tyre services to the local community.

Since opening in 2010, the business has expanded significantly, driven by consistent service and a loyal customer base, with husband and wife duo Steve and Jenni at the helm the entire period. Their ability to anticipate and respond to changing customer needs, particularly the rise in demand for 4WD servicing and off-road expertise, has been key to their success.

JAX Tyres & Auto Toowoomba franchisee, Steve Berlin, says, “Reaching this 15-year milestone is an exciting moment for the whole team. We’ve worked hard to build a strong, supportive culture with some of our staff sticking with us for over 10 years. We’re incredibly grateful for the support over the years and look forward to continuing to provide the highest level of service for many more to come.”

Today, around 50% of the business is dedicated to mechanical work, alongside tyres. This shift reflects the team’s commitment to innovation, ensuring they meet the changing needs of customers, while delivering a high standard of care and expertise.

Steve and Jenni support a range of community initiatives to strengthen their connection to the local area and its people, including: 

• Toowoomba City Golf Club - donating $200 each Friday night to support rotating local charities.
• Sponsor the Harristown State High School basketball team.
• Ole Blue 4WD community events, contributing prizes and giveaways.

JAX Tyres & Auto Toowoomba franchisee Jenni Berlin says, “Giving back has always been important to us. We live here, work here, and supporting the people around us is a big part of who we are.”

Operating since 1949, JAX Tyres & Auto began its franchising journey in 1993 and has since grown into a national network of 94 locations, with 84 independently owned by franchisees. Today, the brand supports more than 1,000 employees across Australia.

About JAX Tyres & Auto

Founded in 1949, JAX Tyres & Auto is one of Australia’s most well-respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au