JAX Tyres & Auto St Marys is capping off a transformative 20 months since the takeover by new Franchisee, Mark Spiteri, by being shortlisted for an Australian Small Business Champion Award, set to be handed out at a prestigious ceremony in Sydney on 12 and 13 April. 

Nominated in the ‘Automotive Mechanical Repairs’ category, alongside small businesses spanning everything from fashion to agricultural services, JAX St Mary’s was assessed against rigorous criteria analysing everything from sales performance to safety standards. 

Being named as a finalist is warm recognition for a local business that has been on an impressive upward trajectory since the arrival of new franchisee, Mark Spiteri, in July 2022. Not only has the business increased customer volume, but it’s grown its dedicated team, while improving its reputation and standing with customers. 

The stores NPS (Net Promoter Score), a measure of how likely customers are to recommend a product or service to a friend, has seen an impressive increase and remains steady at over 84, while their Google rating sits at 4.7. For context, a NPS score sitting in the 70-100 category is considered excellent especially when you consider the automotive category sits around 55 NPS. 

The addition of new mechanics and front of house staff to the growing team have been key to keeping customers happy, something which Mark says is central to the business’s growth.  

“Making sure we treat our customers well is at the heart of everything we do,” says Mark, “from demystifying the whole process of maintenance and repairs to delivering the highest standards of workmanship.” 

That customer experience wouldn’t be possible without the team trained and motivated to deliver it, with Mark proud to put as much time, money, and effort as possible into attracting, retaining, and supporting his staff, through everything from significant investments in equipment and working environment, down to the high standards he holds himself and his staff to. 

“’What you allow, you teach,’ is something I constantly remind myself, which is why I’m always looking for ways to maintain the highest standards possible for the staff, the business, but most importantly, the customer.” 

Flying the flag for St Marys at the awards ceremony, when it comes to why he feels JAX St Mary’s is a worthy contender for the trophy, Mark says: “We’re not just about one thing; we’re a complete business.  

“From sales growth through to staff support and an unwavering focus on safety, we’ve worked incredibly hard to deliver on every aspect of the automotive upkeep experience that we strongly believe that customers deserve. 

As long as we keep doing that, it’s the customer who will keep winning long after the trophies have been handed out.” 

About JAX Tyres & Auto

Founded in 1949, JAX Tyres & Auto is one of Australia’s most well respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au