JAX Tyres & Auto Slacks Creek franchisee, James Sullivan, is proudly celebrating 20 years of delivering trusted automotive services to the Slacks Creek community. 

Over the past two decades, James has built a strong reputation for customer service, reliability and adaptability. With a background in corporate travel management, his transition into automotive service was driven by a desire to move into a more hands-on, customer-focused industry where he could build long-term relationships within his local community. 

Under his leadership, the business has continued to evolve with changing customer expectations, supporting local drivers with everything from routine tyre and mechanical services through to more complex automotive needs, while maintaining a strong focus on tailored, personal service. 

On the milestone, JAX Tyres & Auto Slacks Creek franchisee, James Sullivan says: “The industry has changed significantly over the last 20 years, but what hasn’t changed is the importance of relationships and trust. Seeing customers come back year after year and being relied upon to look after their vehicles is what makes it worthwhile.” 

Customer feedback continues to play a vital role in how the Slacks Creek team operates, with online reviews increasingly influencing how new customers choose where to go for service and repairs. 

James adds, “Customers are far more informed now, with set expectations around price and service before they even walk through the door. At the same time, there’s less face-to-face interaction, so the in-store experience and trust you build once they arrive is more important than ever.” 

A key strength of the Slacks Creek business has been its strong team continuity, with a low staff turnover and others returning to the workshop after taking time away, maintaining high levels of industry and local knowledge to best serve the community. James also takes pride in supporting the development of the team, recently supporting a team member who started out three years ago as a tyre fitter and has now completed their trade qualifications through the business.  

Community connection has remained a consistent focus, with the team proudly supporting local initiatives, including the MacGregor Netball Association, contributing to grounds sponsorship, prizes and the annual gala dinner. 

April Harwood, Chief Franchising Operations Officer of JAX Tyres & Auto says: “Long-standing franchisees like James are a vital part of the JAX network. Their commitment to their customers, their teams and their local communities is what drives the strength of the brand. Celebrating 20 years of service is a fantastic achievement, and we’re proud to celebrate this milestone with James and his team.”  

Operating since 1949, JAX Tyres & Auto began its franchising journey in 1993 and has since grown into a national network of over 94 locations, with 89 independently owned by franchisees. Today, the brand supports more than 1,000 employees across Australia.