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Pink is the New Black - JAX Tyres & Auto Returns with Put a Cap on Breast Cancer Campaign

02 June, 2025

Sydney, NSW, 2 June - JAX Tyres & Auto is returning with its Put a Cap on Breast Cancer campaign in support of the National Breast Cancer Foundation (NBCF) and its vision of Zero Deaths from breast cancer.  

The campaign first launched in 2023 and has already raised just shy of $30,000 for NBCF, helping to provide funds to support world-class  research focused on precision prevention, the early detection of breast cancer, stopping the progression and recurrence of breast cancer, and treating hard-to-treat and metastatic breast cancer – research that ultimately saves lives.  

From today until the end of October, all 93 JAX Tyres & Auto stores will have pink caps available and will be encouraging customers to swap their regular tyre valve caps to the pink tyre valve caps to raise awareness of breast cancer and show support to those diagnosed, with all donations going directly to  NCBF. 

JAX Tyres & Auto is making 21,000 pink valve caps available to represent the 21,000 Australians diagnosed with breast cancer every year and is aiming to surpass last year’s total amount raised. 

Since its inception in 1994, NBCF has invested over $200 million into more than 600 world-class research projects , with the death rate from breast cancer being reduced by over 40% in that time frame. 

JAX Tyres & Auto’s Chief Franchising Support Officer, April Harwood, said: “We’re proud to be associated with NBCF and to be playing our part in supporting its mission to Zero Deaths from breast cancer. This is our third year of working with the the National Breast Cancer Foundation and signing up again, after the success of the two previous years, was a no-brainer.” 

National Breast Cancer Foundation’s CEO, Associate Professor Cleola Anderiesz, said: "It’s great to have JAX Tyres & Auto back as a supporter of ours for a third year. The organisation has a significant network across Australia and we’d love this year’s ‘Put A Cap on Breast Cancer’ campaign to be the most successful yet.” 

She added: “Our vision  is simple - we want to end deaths  from breast cancer in Australia. We’ve made significant progress and are very grateful for the support of JAX Tyres & Auto and other organisations for their support of breast cancer research, but we recognise that the job’s not done yet.” 

About JAX Tyres & Auto

Founded in 1949, JAX Tyres & Auto is one of Australia’s most well-respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au

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