This October, JAX Tyres & Auto Pymble franchisee Brad Micallef, is proudly celebrating 10 years of delivering trusted automotive and tyre services to the local community. 

Since opening, Brad has built a strong local reputation thanks to honest service, quality workmanship, and a genuine focus on looking after his customers. The business has grown steadily over the years, adapting to the changing needs of local drivers and earning the trust of the Pymble community along the way. 

Beginning his automotive career at just 16, Brad started out as an apprentice mechanic. From there, he progressed through a range of roles within the dealership industry before making the leap to JAX Tyres & Auto.  

From day one, Brad has placed customer experience at the centre of the business. As the automotive industry has evolved, so too has his approach to service. 

JAX Tyres & Auto Pymble franchisee, Brad Micallef, says “Customers today are more informed than ever. Many walk through the door already knowing what they want, so our job is to make sure their expectations are met and exceeded. That’s why customer service is so critical - for my team the focus is on transparency, from the advice we offer, to how we communicate throughout the entire process.” 

Beyond the workshop, Brad and his team are proud to support the local community through sponsorships, including Ku-ring-gai Little Athletics and Northern Tigers FC. These partnerships reflect a broader commitment to giving back and staying connected to the local area. 

Brad is equally proud of the strong team culture he’s built over the past decade. Several long-serving staff members have grown within the business, contributing to its stability and success. 

Brad says, “Having a loyal team who share the same values makes all the difference. We’ve been able to create a culture where people want to do their best, not just for the business, but for each other and our customers.” 

Looking ahead, Brad remains focused on sustainable growth, continued innovation, and delivering trusted, transparent service across every part of the customer experience. 

Operating since 1949, JAX Tyres & Auto began its franchising journey in 1993 and has since grown into a national network of 94 locations, with 86 independently owned by franchisees. Today, the brand supports more than 1,000 employees across Australia. 

About JAX Tyres & Auto

Founded in 1949, JAX Tyres & Auto is one of Australia’s most well-respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au