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JAX Tyres & Auto turns Australia pink with 2026 ‘Put a Cap on Breast Cancer’ campaign
01 June, 2026
JAX Tyres & Auto has launched its 2026 ‘Put a Cap on Breast Cancer’ campaign in partnership with the National Breast Cancer Foundation (NBCF), marking the fourth consecutive year of the initiative in support of world-class breast cancer research.
Running from now until the end of October, the campaign will see all 94 JAX Tyres & Auto stores across Australia encourage customers to make a donation in exchange for pink tyre valve caps - a simple, but powerful symbol of solidarity with those affected by breast cancer. JAX Tyres & Auto team members will also be donning pink t-shirts every Friday to further show their support.
Last year, the JAX Tyres & Auto network raised $13,628, bringing the total to over $50,000 donated directly to NBCF, since the campaign’s inception. There will be 20,000 pink valve caps available to represent the 20,000 people in Australia diagnosed with breast cancer every year.
These pink valve caps will be available across all JAX Tyres & Auto locations, with donations going directly to NBCF. Funds raised will support world-class research focused on prevention, early detection, improved treatments and better outcomes for Australians diagnosed with breast cancer.
April Harwood, Chief Franchising Operations Officer of JAX Tyres & Auto, says “‘Put a Cap on Breast Cancer’ continues to bring our stores, teams and customers together in support of a cause that truly matters. Each year, the response across our network reflects a shared commitment to making a meaningful contribution to the National Breast Cancer Foundation. We’re excited to kick off this year’s campaign and build on the impact we’ve made together so far.”
Penny Waitsman, General Manager Philanthropy and Partnerships at the National Breast Cancer Foundation says, “We’re incredibly grateful for the continued support from JAX Tyres & Auto and the strength of this long-standing partnership. Initiatives like ‘Put a Cap on Breast Cancer’ are essential in helping us fund world-class breast cancer research, while also driving awareness in communities right across Australia. Together, we are continuing to move closer to our vision of Zero Deaths from breast cancer.”
About JAX Tyres & Auto
Founded in 1949, JAX Tyres & Auto is one of Australia’s most well-respected and professional tyre and mechanical retailers, specialising in tyres, wheel, suspension, vehicle servicing and vehicle safety checks. The company operates through more than 90 stores in Australia. Monthly, it serves more than 60,000 customers and provides them with the best tyre brands, advice, service and price for cars and 4x4s. JAX Tyres & Auto is also at the forefront of tyre retailing technology through a strategy called JAXIT, which encompasses digital deployment to stores and consumers from the central source of data, which allows consumers to search and choose a solution 24/7/365 for all their tyre and automotive maintenance needs from the convenience of online. Its complimentary JAX Inspect report assesses all the vital parts of customer vehicles so that no matter the journey, JAX can get people there with surety and safety, enabling peace of mind driving. www.jax.com.au
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