Tyres for Toyota vehicles

Toyota is the world's largest car maker in terms of volume and sales. It is part of a massive conglomerate that has interests in a diverse range of areas from finance to robotics. Toyota's success means that its methods have been widely studied and copied, most notably by Porsche who used the respected Toyota business model, "Lean thinking", to turn around its business. "Lean thinking" involves a mentality of never ending improvement, which has contributed to Toyota being one of the world's most reliable car brands.

Toyota has a formidable model range including sedans, small cars, SUV's, work vehicles and hybrid cars that utilise an electric engine to minimise emissions. Toyota's reputation for rugged dependability is strong in outback Australia where almost every Ute seems to be a Toyota.

Having successfully launched the luxury Lexus offshoot, Toyota is never complacent and is always refreshing its models, such as the world's most popular small car, the Corolla. The brand has also taken an interest in racing in recent years, notably Formula One but withdraw from the sport at the end of 2009, as a result of the Global Financial Crises. Constant attention to detail and an adaptive approach to all aspects of car making have ensured Toyota's all conquering status.