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Pirelli Launches new 'P Zero the Hero' UHP Tyre

Pirelli has launched its newest and most technologically advanced ultra-high performance tyre, 'P Zero the Hero'.

After two years of development and testing, the latest addition to the P Zero collection was recently launched worldwide at the Dubai Autodrome racing facility.

P Zero the Hero features a brand new tread pattern, innovative compounds and structure, and is protected by five exclusive patents.

The tyre has already been chosen and homologated by manufacturers for use as original equipment on many current and prestigious performance cars.

It is already being fitted to the Ferrari 599 GTB Fiorano, the Lamborghini Murciélago and Gallardo, the Audi R8 and S8, the Aston Martin DB9, the Maserati Quattroporte, the Jaguar XK, the Mercedes AMG, and will shortly appear on the Alfa Romeo 8C Competizione and the hottest Porsche and BMW models.

The launch of P Zero the Hero has further consolidated Pirelli's leadership of the high end tyre market, and is a fitting way to mark Pirelli's centenary of involvement in motorsport.

"P Zero the Hero has been designed and developed to control the extreme performance of supercars and to offer ever higher levels of driving satisfaction and safety for the most demanding drivers." Francesco Gori, CEO of Pirelli Tyres said.

The tyre boasts special nano-composites in the compounds of the tread and the bead (that anchors it to the wheel rim) to guarantee a comfortable ride as well as high-end sports performance.

The tread compound provides optimum performance even during the first few kilometres when the tyre is still cold.

The innovative tread pattern offers low noise and superior grip in wet conditions, while the asymmetric DA.Co (Dynamic Asymmetric Contour) profile ensures even wear with a consistent footprint at all speeds.

Moreover, P Zero the Hero has been designed with the utmost respect for the environment as the compounds used contain no aromatic oils.

Thanks to the Hybrid Cord system, the carcass allows the deformation of the tyre profile to be controlled through to speeds up to 370 kph, increasing the durability of the tyre, not simply in terms of outright mileage, but in the consistency of performance throughout its life.

The tyre is being produced in a variety of sizes ranging from 18 inch to 20 inch. The P Zero the Hero range will be available for sale in Australia in the second half of 2007.


Briony Ingerson
Media Relations
Pirelli Tyres Australia
c/o Media and Communication Services
Ph:(03) 9596 9011