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Pirelli 2009 Calendar Goes Wild

The 2009 edition of the Pirelli Calendar, a cult item for decades and famous for its artistic merit, has been unveiled in its world premiere in Berlin.

The stunning landscape of Botswana - namely the Okavango River delta and the Kalahari Desert - provides the setting for the 36th "Cal", where famed photographer Peter Beard spent ten days immortalizing seven internationally renowned models.

The seven models featured in this year's calendar are; Daria Werbowy of Canada, Emanuela de Paula and Isabeli Fontana from Brazil, Lara Stone and Rianne Ten Haken from Holland, Malgosia Bela of Poland and Italy's Mariacarla Boscono.

The calendar focuses on the environment, through a rich collage of images, quotations and observations on climate change, global warming, overpopulation and the depletion of natural resources.

"My real concern is the destruction of nature on a global scale. We've totally lost track of what evolution is based on, and how important diversity is in nature," says Beard.

"This concept is the very foundation of survival."

To minimise its environmental impact, the 2009 edition is printed on natural, lead-free paper. Pirelli, in cooperation with a LifeGate initiative, will contribute to the creation and protection of a forested area in Costa Rica capable of absorbing the same quantity of CO2 emissions generated by the production and printing of the Calendar.

Despite the publicity usually associated with the calendar's publication, the calendar is not for sale.

A limited print run of approximately 10,000 copies worldwide ensures the calendar retains is exclusivity and Pirelli treats it as a Christmas gift for people whose names figure on a closely guarded mailing list.

December 2008