Michelin Launches Tyre Technology Website
Michelin launches an exciting new motorcycle tyre technology website during this weekend's Chinese Grand Prix.
www.michelinmototechnologies.com brings fans closer to MotoGP with in-depth technical analysis, latest tyre information, plus an exclusive Randy Mamola blog and free goodies, including screensavers and other downloadables. The website highlights Michelin's long-running success at the highest level in motorcycle GP racing and explains how Michelin's MotoGP riders don't only win races, but also help develop better street tyres every time they take to the racetrack.
Paddock personality Mamola will bring his insider know-how and inimitable sense of fun to the website throughout the 2008 World Championship. Every morning at every GP, from Friday to Monday, the American will offer his unique insight and humour to MotoGP fans across the globe, providing an exclusive link between the MotoGP world and the street rider.
"We want to give everyone a new angle on the MotoGP family," says Mamola, a former Grand Prix winner. "There's a whole lot of interesting stuff on the site, and we'll be getting together to chat every day, bringing you the latest news from around the paddock, so you'll always know what's happening and, even more importantly, why it's happening. It's going to be a lot of fun, we want to make the fans who log onto our site the best-informed MotoGP fans around, so we hope you'll join us every morning for a catch up over a cup of coffee!"
GP winner and crowd favourite Mamola will offer his blog in video, MP3 and text formats, allowing fans to choose their favourite way of staying in touch with the fascinating world of MotoGP.
Mamola is one of bike racing's best-known characters. He won 13 premier-class GPs and finished runner-up in the World Championship on four occasions, making him the most successful rider never to have won the world title. He also stood on the premier-class podium in three different decades - the 1970s, the 1980s and the 1990s. Mamola is still one of the most-recognised paddock faces, renowned for his MotoGP TV commentary work and for his charity work with the Riders for Health organisation.
www.michelinmototechnologies.com went live on Friday May 2 in Shanghai.