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Michelin Primacy LC tyre is quieter and saves more fuel!

Featuring silent ride and fuel economy, new tyre targets to be the region's best seller and industry reference

Australia - Michelin is pleased to announce today the launch of the new Michelin Primacy LC tyre in Asia Pacific, a tailor-made product for regional markets which effectively reduces driving noise and helps lower fuel bills.

Featuring the world's leading technologies, innovative compounds, optimized tyre profile, the new Michelin Primacy LC tyre is a natural choice for demanding Australian drivers of high performance vehicles such as Lexus LC, Mercedes C Class, Nissan Maxima, Toyota Camry or VW Passat. It is also the best answer for those who pursue improved levels of silence, comfort, fuel efficiency, while it delivers also the traditional core performances of MICHELIN products i.e. highest safety and longevity.

According to consumer surveys conducted in the major Asia Pacific countries, features such as quiet ride, fuel efficiency and driving safety are among the most decisive factors for consumers of high-performance tyres.

"With excellent test results and driver feedback, we believe that the new MICHELIN Primacy LC tyre will set a regional industry benchmark for the high-performance tyre segment in Asia Pacific," said Mr. Lionel Dantiacq, head of marketing and sales - passenger car tyre of Michelin Asia Pacific.

The MICHELIN Primacy LC tyre is set to become Michelin's next 'best seller' in Asia Pacific, replacing its previous generation Michelin Energy MXV8 tyre.

Asia's high-performance tyre market will keep its momentum to grow far above the average of other tyre segments, mainly driven by new car models. With the new Michelin Primacy LC tyre, the Company expects to increase its market share in high-performance tyre segment here in Asia Pacific to 17% in five years, versus around 14% today.

Three key product attributes

Attribute 1: Silence

Thanks to the newly developed "Silent Rib" technology, the new MICHELIN Primacy LC tyre achieves less driving noise. The shape and distribution of the grooves in the tread pattern gives the consistent rigidity around the circumference of the tyre. This minimizes any vibrations that cause noise.

Attribute 2: Fuel saving

The new MICHELIN Primacy LC tyre is marked with the "MICHELIN Green X" label, which guarantees the tyre has one of the highest levels of energy efficiency on the market. With this label, Michelin asserts its commitment to reducing both fuel consumption and carbon dioxide emissions, while offering all the advantages of MICHELIN tyres in terms of longevity and safety.

In addition, thanks to the full silica tread compound and optimized construction, the MICHELIN Primacy LC tyre helps reduce rolling resistance by 13% compared to the previous generation*. As a result, the new product contributes to reducing fuel consumption and therefore consumer's fuel bill.

"Indeed, for this new tyre, as well as for its whole range, Michelin fights to offer to the drivers the best cost over the lifetime of the tyres," Mr. Dantiacq said.

Attribute 3: safety and longevity

The new MICHELIN Primacy LC tyre improves safety thanks to a highly flexible tread rubber compound that meshes easily with the road surface to give high levels of grip. This allows a 6% shorter braking distance on wet roads compared to the previous generation.

The optimized tyre profile puts 21% more rubber in contact with the road. Thus, the MICHELIN Primacy LC tyre delivers all the safety without compromising wear life.


New reference in high performance, it absorbs driving noise and reduces your fuel bill.

The 3 Main Characteristics of MICHELIN Primacy LC: Silence, fuel-saving and safety in wet conditions

1. Silence

The newly developed "Silent Rib Technology" and tread compound reduce tyre noise to minimize driving noise. As a result, the tyre provides the highest level of "silence" in its class for a quieter and more comfortable ride.

Silent Rib Technology 1

The shape and distribution of the grooves, give the intermediate ribs a consistent rigidity around the circumference of the tyre. This minimizes any vibrations that cause noise. Therefore, tread pattern noise is reduced and tuned at a frequency range that cannot be detected by the human ear.

Silent Rib Technology 2

The total groove width is always the same, making it effective in reducing the tread pattern noise.

Increasing the number of shoulder blocks decreases the noise

The extra grooves into every shoulder block doubles the number of shoulder blocks which disperses the frequency range, thereby reducing the tread pattern noise.

Comparison with Conventional Products

Compared to MICHELIN's previous generation tyres, tread pattern noise has been reduced particularly to the frequency ranges that human ears most easily detect.

Comparison of In-Car Pattern Noise

Peaks are tuned across the frequency range to reduce the level of noise. Reduction of 0.8dB(A).

Tread Compound

As the tyre rolls over the road surface, all the irregularities of the road "tap" on the tread rubber. This excitation is transmitted through the tread rubber and is converted into road noise.

The newly developed tread compound of MICHELIN Primacy LC reduces road noise by optimizing the molecular structure of the tread compound to provide more flexibility.

Tread compound of the predecessor

The tread compound of the previous product contained a lower proportion of plasticizer. This resulted in the transmission of more vibration and noise along the short bonds.

Tread compound of MICHELIN Primacy LC

The polymer and plasticizer composition used for MICHELIN Primacy LC tread compound contains a higher proportion of plasticizer which makes it more flexible. This reduces the transmission of vibrations and noise between the molecular links.

2. Fuel-saving

The Full Silica Compound reduces the rolling resistance and contributes to fuel savings and reduction of CO2 emissions.

Fuel-Saving Performance 1 - Full Silica Compound

The newly developed Full Silica tread compound of MICHELIN Primacy LC reduces rolling resistance that contributes to fuel saving and reduced vehicle emissions.

Commonly-used hybrid compound

Compounds with very tightly packed molecules generate friction due to the molecules rubbing together while rolling. The friction creates heat generation and therefore energy loss, which means higher Rolling Resistance

The Full Silica Technology used in MICHELIN Primacy LC

Using the Full Silica Technology reduces friction between the rubber molecules. This results in lower energy loss by the tread rubber, which means lower Rolling Resistance.

Fuel-Saving Performance 2 - MICHELIN GREEN X Label

The Green X label on the sidewall of MICHELIN Primacy LC tyres guarantees a level of energy efficiency among the highest on the market. With this label, Michelin asserts its commitment to reducing both the fuel consumption and CO2 emissions, while offering all the advantages of MICHELIN tyres in terms of longevity as well as safety.

3. Safety in Wet Conditions

Wet braking and wet handling are improved, ensuring a higher level of safety.

Safety in Wet Conditions - Excellent Grip

The Full Silica Compound developed for MICHELIN Primacy LC with high flexibility meshes with the road surface to provide a high level of grip, delivering high performance in wet conditions. The strong but flexible molecular bonds between the molecules also help to resist better to abrasion, which means longer wear life.

Basic Information 1 - MICHELIN Primacy LC Specs

* 30 sizes

* Speed range: V, W, Y

* Rim diameter: 15-19

* Tyre profile: 195-245

* Rim protector (for all sizes less than 55 series)

* 'GREEN X' label (on all sizes)

Basic Information 2 - MICHELIN Primacy LC Design

* The asymmetrical tread pattern commonly used for MICHELIN's summer tyre line-ups allows the best balance of all performances

* The logo design used for all MICHELIN Primacy family tyres

List of cars that can be fitted with the MICHELIN Primacy LC

Audi A3, A4, A6, Allroad

BMW 316i, 318i, 1 Series, 3 Series, 5 Series, 7 Series

Citroen C4, C5, C6

Daewoo Tacuma

Ford Falcon, Fairmont, Fairlane

Holden Adventra, Astra, Berlina, Calais, Caprice, Commodore, Statesman, Vectra

Honda Accord, Civic, Elysion, Legend, New Crown 08, Odeyssey

Hyundai Accent, Elantra, Grandeur, Sonata, Trajet

Kia Carnival, Cerato, Megentis, MS Optima

Lexus ES300, GS300, IS200, IS300, LS430

Mazda Mazda 6, MPV, Premacy

Mercedesb A-Class, B-Class, C-Class, E-Class, S-Class, S500

Mitsubishi Z3 Colt, Lancer, Magna, Grandis

Nissan 350z, Elgrand, Fuga, Maxima, Skyline Fr

Peugeot 307, 406, 607

Renault Clio, Laguna

Rover MGZT, 75

Saab 9.3, 9.5

Smart Pulse

Ssangyong Chairman

Subaru Impreza, Liberty, Forester, Outback

Toyota Alphard, Aurion, Avalon, Camry, Corolla, Estima Prius, Targo

Volkswagen Polo, Jetta, New Beetle, Passat

Volvo S40, S60, S80, V70, V40

What is rolling resistance?

With each rotation of the wheel, the tyre is deformed under the weight of the load when it makes contact with the road. As its structure is deformed, the components heat up and some of the energy transmitted by the engine is lost: this is the phenomenon known as rolling resistance. Since the energy needed to keep a vehicle moving forward is provided by combustion, lowering a tyre's rolling resistance makes it possible to reduce fuel consumption and, consequently, emissions of CO2 and other greenhouse gases.

Rolling resistance is one of the five forces a vehicle must overcome in order to keep moving. The others are air resistance (which depends on vehicle speed), significant inertia forces when accelerating (such as in city driving), gravity when driving uphill, and internal friction (involving the transmission chain, for example).

In 1992 Michelin introduced the Michelin green tyres, featuring its low rolling resistance technology. Michelin uses silicon in the production of tyres, which makes it possible to reduce the rolling resistance while retaining the grip and its mileage performance. This technology greatly reduced the fuel consumption of vehicles, allowing up to 0.15 liter of fuel to be saved for every 100 kilometers.

April 08