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JAX Tyres Celebrates 60 Years With New TVC

JAX Tyres has produced a new television commercial to be screened throughout 2009 to commemorate its 60th anniversary.

Complete with birthday cake and JAX Tyres's trademark advertising humour, the strongly-branded television commercial focuses on the company's friendly staff and service deliverables.

"JAX Tyres is 60 years young and this is a great way to get that simple message across," JAX Tyres CEO Jeff Board said.

"We are justifiably proud of the business' growth from a single store in 1949 to 70 today, and a market share that continues to increase year-on-year well ahead of industry and market trends.

"To not only survive but prosper in this most competitive of industries and stay on top of the ever changing product requirements and customer service expectations, says a lot about the strength of the JAX Tyres brand and what it stands for.

"In celebrating the 60 years with our new television commercial we have focused on what the business delivers to its customers today, rather than indulgently looking back at the business' history."

Along with strong themes of price guarantees and the best deals on "the very best range of tyres", a feature of all its advertising, the new JAX Tyres 'birthday' television commercial also underlines its brand relationships with BFGoodrich, Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli.

For further information:

Jeff Board

Chief Executive Officer

JAX Tyres

(02) 8801 3001

March 2009