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New Goodyear DuraPlus Passenger Tyre Offers Outstanding Mileage

Goodyear has launched the DuraPlus tyre for the passenger value segment. The new tyre which incorporates innovative TredLife Technology™ delivers longer mileage, setting new standards in the targeted segment, without sacrificing any of the safety and performance objectives that are at the core of all Goodyear tyres.

"In today's challenging economy, consumers are looking for exceptional value and our extensive research indicates that drivers of smaller passenger vehicles are looking to get longer tread life and more mileage out of their tyres. With Goodyear DuraPlus, consumers are armed with the right tyre to make each mile and each dollar count," said Dan Smytka, Vice President, Consumer Tyres, Asia Pacific.

More than 100 engineers, physicists, chemical experts and tyre evaluation specialists have worked extensively to develop DuraPlus, providing a substantial mileage increase without sacrificing the tyre's safety qualities at a cost adaptable to the targeted passenger value market segment.

Goodyear's Testing Division tested DuraPlus on company tracks in Mireval, France and Colmar-Berg, Luxembourg as well as open roads in Thailand against leading competitors in the same category. The result - Goodyear DuraPlus lasted much longer than the competition. In addition, performance testing based on handling, comfort, grip and rolling resistance proved the advantages of new DuraPlus.

Innovated for longer mileage, TredLife Technology™ has a number of tyre design innovations that were made to deliver longer lasting treads. Having great tread wear performance means having as much wearable rubber as possible on the tyre. Taking this into account, Goodyear innovated a new generation wide face cavity that leads to an increased footprint and more wearable rubber in contact with the road. Furthermore, Goodyear DuraPlus features an advanced carbon-based tread compound so the tyre has a higher resistance to frictional wear, improving tread life and increasing mileage.

Precise handling and increased comfort are additional benefits of the DuraPlus design. DuraPlus features a new carcass design incorporating a stronger fabric that provides less resistance to tyre rotation, leading to improved fuel efficiency. Its asymmetric tread design also places more rubber on the outside shoulder of the tyre, resulting in increased grip during cornering and precise handling.

DuraPlus has also been designed to incorporate the latest features that support a more quiet and comfortable ride, such as the closed outside shoulder of its asymmetric tread and latest design in pitching arrangements.

"Innovation is the lifeblood of our company," said Smytka. "We are committed to continuous research and development that sets new industry benchmarks in tyre safety and performance. Consumers can rest assured that Goodyear will continue to deliver on their needs with more exciting innovations in the future," Smytka added.

May 2009