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Dunlop joins forces with AUDI

Dunlop Tyres and Audi have formed a partnership in Australia, with Dunlop providing high performance tyres for Audi's national customer drive days. Audi's 'quattro Drive Experience' programme is part of the company's strategy to educate customers on the benefits of its unique all-wheel-drive technology, which allows for better handling on all road surfaces and in all types of weather conditions. "The quattro Drive Experience gives participants an insight into how this technology can benefit them," says Audi's managing director, Joerg Hofmann.

"Obviously high quality tyres are an essential partner with our technology to ensure maximum traction and stability". Some of the tyres featured on the range include the Dunlop SP Sport 9000 and the new SP Sport Maxx, which is original equipment for the popular Audi A4 model. Audi is also one of Dunlop Germany's biggest customers. The Dunlop range of high performance tyres is available from all JAX Tyres Tyre centres.

November 2005